What happens when they stop calling it Tequila?

Both Tequila and Mezcal are Denominations of Origin — Bacanora and Raicilla, too. Meaning: the Mexican government owns those word and if you want to use them in commerce, you need to follow their rules, including paying for certification. But what happens when you don’t use those words? When you simply call your agave spirit and “agave spirit”? By any other name, this is still an episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano of The Tequiladies.

Episode Notes

Marissa is also a board member of Tequila That Cares, a philanthropic organization bringing positive change to the agave spirits industry!

 
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Can culture and commerce coexist in a bottle of spirits?

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When did “smooth” become a dirty word?