There was a time (about a week ago) when posting to social-media that you would only drink “additive-free” was a way to say, I know Tequila. Now it feels like “milled by tahona” is the new “additive-free.” And in the same way that the additive-free-signaling actually signaled the opposite to me, the tahona-signaling does, too. And we talk about why in this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with journalist Ted Genoways, author of Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico.

“You just do it by the old way. It's not difficult. It's not fast, but it's not difficult. If we make it fast, you have to correct a lot of things. When you give the real time for a distillation, you get all the flavors. Give it the time, the real time that it needs to make it.” That’s Alvaro Fernandez, founder of El Acabo Raicilla and Asil Raicilla de la Sierra. We profile those brands — and talk about the Raicilla denomination of origin — in this episode of Agave Road Show!

Agave Road Show is an advertorial podcast that helps gringx bartenders better understand specific brands of agave spirits. Sometimes other Mexican spirits. Really, whatever they pay us to profile. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto with tons of quotes from  Alvaro Fernandez and Fausto Romero from Taberna Tres Gallos, makers of El Acabo Raicilla and Asil Raicilla de la Sierra!

Before science was invented, things were confusing. And, to be fair, for several decades into the birth of science, it was still confusing. Don’t believe us? Check out Scientific American magazines from the late 1800s — especially this one article about scientists tasting Mezcal and Tequila for the first time.

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.

Okay, for real, this episode is only vaguely about Raicilla. It’s a bit more about profound justifications — that’s a reference to a quote from my guest co-host, Shawn Miller of PKGD Group. He brings that quote up as we’re talking about the white paper PKGD released a few weeks ago. That white paper is what this episode is really about. But who would listen to an episode titled, “The one about Shawn’s white paper”?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.

I recorded a few weeks ago an episode with Marissa Paragano in which we talked about the 2025 numbers from Comercam. But we got so distracted by overall sales that I forgot to highlight this one very important fact: plain, old Mezcal (in other words, the stuff that can be made industrially) has doubled in one year. Marissa was too busy with her weekly YouTube show, “The TequiLadies,” so Linda Sullivangot tagged in for the conversation!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.

I don’t know, maybe I’m just behind the curve on this one. But I had a conversation with Marcado 28 Tequilero Bruno Barba and, during that conversation, he brought up a subject that surprised me: the cleaning of the bottles. And it made me realize, there’s an “abocado con” Tequila I never imagined!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano (AKA the eye-rolling, not-easily-offended, kind-of-5’2” Tequila Encyclopedia) of The TequiLadies Show and The Tequila That Cares Foundation and added wisdom from Bruno Barba at Marcado 28 Tequila.