Mezcal sales in 2022 were … terrific? Daunting? What, exactly?
The Distilled Spirits Council of the US released their 2022 report detailing who sold what, how that changed from the previous year, and suggesting where the market is going. Such great information! So Chava and I went through the report separately and each identified three facts in the report. In this episode of Agave Road Trip, we bicker over what those facts mean, what they don’t mean, and where we really think everything is headed!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. It’s hosted by Lou Bank and Chava Periban.
Episode Notes
Want to read the DISCUS reports yourself? To read the 2023 economic briefing (covering 2022 sales), click here. To read the base data, click here. And that base data? We got it from VP Pro, a great resource for anyone in the “adult beverage industry.” If you’re not already receiving it, you should sign up here.
Want to listen to our episode about last year’s DISCUS report? Check out “You Think Tequila is Better if you Pay More for It.”
Plus, around your corner and up your street comes Larry Beckett, poet laureate of Agave Road Trip, with an excerpt from “Old California,” one of the epic poems from his book American Cycle!