There's Mezcal for Geeks and there's Mezcal that Sells
You’re an agave geek. You bleed pulque. The stuff that tastes like blue cheese and jalapeños? Costs $150 a bottle? You love it. But that’s not what you’re moving. So we talk about what is going to sell to those customers in this episode of Agave Road Trip!
Zapotitlán de Vadillo is a community of some 6,000 people in south central Jalisco. There’s a long history of traditional agriculture in this community — what’s now being called regenerative farming. But that history is at risk of disappearing. SACRED is supporting the build of a 4,000-square-foot public library in the community. The focus of the library will be regenerative farming, with a large portion of the collection being selected by local vinateros. SACRED is humbled and proud to be able to help support the future of regenerative agriculture in Zapotitlán de Vadillo. And it’s all made possible by a grant from 818 Tequila. To learn more about this library, and the other projects 818 Tequila is funding, please visit us at sacred.mx. The earth is home to all of us, and we’re honored to have been selected by 818 Tequila as their partner in making it a more welcoming home.
Agave Road Trip is an award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. It’s hosted by Lou Bank and Chava Periban.
Episode notes
Thanks to Shirley Leigh Wood Oakes of Mezcal Campante for the great quote this episode!
