Is Mezcal searching for mainstream success?
A recent episode of the VinePair podcast, titled Mezcal’s Continued Search for Mainstream Success,” feels to me like it was riddled with inaccuracies. And for some reason, it also feels to me like it stands in stark contrast to the recently released 2025 numbers from Comercam, the largest of the bodies certifying Mezcal. So I asked one of my favorite numbers gabbers, Marissa Paragano, to gab about that in this gabfest episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano (AKA the eye-rolling, not-easily-offended, kind-of-5’2” Tequila Encyclopedia) of The TequiLadies Show and The Tequila That Cares Foundation.
Spirits vs beer vs wine: Last alcohol standing
There’s a graph in the latest report from the Distilled Spirits Council of the US that shows that for the first time in recent history, we’re drinking more spirits than we are either beer or wine. What does this mean, exactly? Or does it mean anything? And why is it that everyone I know will drink wine but wine is, and always has been, the runt of this litter?
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano of The Tequiladies with numeric wisdom provided by DISCUS.
Making sense of the Filipino still
When people talk about stills in Mexico, you hear “Filipino” and “alambique” a lot … “Mongolian” a little. And it’s been suggested that the Filipino still was the first to arrive the Americas’ What makes it Filipino? How did it get here? And what’s it got to do with coconuts? Food writer Nic Stevens joins me this week to talk about that plus vino de coco, vino de cana, and the origins of distillation in the Americas!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest NC Stevens!
Making (non)sense of 2025 spirits sales
For the first time in a decade, we’re paying less per liter for Tequila/Mezcal, according to the Distilled Spirits Council of the US. The most expensive cordials are growing in sales faster than anything. We’re not drinking less, we’re drinking differently. And those are just three of the insights we gain from the latest DISCUS annual report! If numbers are your thing, this is your episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano of The Tequiladies with numeric wisdom provided by DISCUS.