A tahona doesn’t make your Tequila authentic
There was a time (about a week ago) when posting to social-media that you would only drink “additive-free” was a way to say, I know Tequila. Now it feels like “milled by tahona” is the new “additive-free.” And in the same way that the additive-free-signaling actually signaled the opposite to me, the tahona-signaling does, too. And we talk about why in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with journalist Ted Genoways, author of Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico.
Tequila Cristalino: Threat or Menace?
You can’t log onto a Facebook Tequila group without seeing Cristalino Tequila derided, abused, and generally treated as some kind of punch line. But … do those user groups reflect the average consumer? Does the average consumer matter as much as the more highly engaged consumers that populate these online groups? And does consumption itself matter as much as cultural heritage? And why do I like the average Tequila Cristalino more than I like the average Tequila? That’s what I discuss with my past self on this time-travel episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Lou Bank from the Past and filled with interview clips from Jaime Salas of Proximo and Jose Cuervo Tequila; Juan Eduardo Nuñez of Tequila El Viejito; Tequila-geek royalty Khrys Maxwell; dean of American whiskey journalism, Chuck Cowdery, and Barbara Engelskirchen from the National Museum of Mexican Art.