But did you really make that Tequila?
Lou Bank Lou Bank

But did you really make that Tequila?

Slippery language can lead to misunderstandings. When a brand owner talks about their distillery, their agaves, their producers … maybe they’re just being sloppy. Maybe their claiming ownership. But what’s the impact of those claims?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.

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Mezcal by the numbers
Lou Bank Lou Bank

Mezcal by the numbers

Months ago COMERCAM released the 2024 numbers for Mezcal. But I just finally got around to looking at them. What do they reveal? To me, a lot of questions about the integrity of the numbers!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.

Read More