The problem with that G4 music video
“That song makes me not want some mo G4.” That reaction to the music video “Sippin’ on Some G4” by Jeff Hodges and Los Henchmen, while nothing like the majority of commenters, was also not uncommon. Which is interesting, right? Because absolutely nothing changed about the Tequila in the G4 bottle. So … why would anyone stop drinking something they like because of a music video they don’t like?
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.
The precious world of thoughtful Mezcal
There are people in rural Mexico for whom Mezcal is 100% cultural heritage. And there are people there for whom it’s 100% business — sometimes tied to cultural heritage but sometimes tied simply to paying for food, clothing, shelter, and life’s aspirations and pleasures. So what does it mean when that business side taps into the cultural heritage side to increase business? It’s a thoughtful, precious episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with Shawn Miller of PKGD Group.