When 130 Tequilas are additive-free, does that matter anymore?
In a recent issue of The Tequila Report, more than 130 Tequila brands identify as additive-free. So how do those brands distinguish from one another? What else matters to discerning consumers? Tequila Report pubisher Jay Baer and I try to figure that out in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jay Baer of The Tequila Report.
A different approach to additive-free Tequila
The additive-free-Tequila movement was launched by Grover and Scarlet Sanschagrin of Tequila Matchmaker. As it’s gained steam, it’s gotten the pair – and the movement – sideways with the CRT, the body that regulates Tequila. How sideways? Well, it includes a raid on the couple’s home and threatening letters to brands who are using the “additive-free” language – or third parties using the language on their behalf. So what’s the solution? I think I have one, and explain it all in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto with wisdom from Tequila-geek royalty Khrys Maxwell.
Horse piss, arm pits, and other Mezcal additives
I like to talk about the 400 decisions that a mezcalerx makes that determines how an agave spirit tastes. But there are other elements beyond their decisions … natural elements that find their way into the process … that also have an impact on what goes into the bottle. We’re taking shots in this episode of Agave Road Trip!
When did Tequila stop being fun?
It’s all in the eye of the beholder, I know. But when I think about what Tequila was back in the ‘80s and ‘90s … it was a catalyst for fun. I had a coworker who thought “tequila” was Spanish for “dancing on tables.” And I still see that, though mainly in Mexico. Here in the USA, it’s become so serious. Or maybe I just don’t go to the right places or hang out with the right people. But I’m left wondering … when did Tequila stop being fun? When did they add Tequila Académico to the Norma? We’re taking shots in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto