Can culture and commerce coexist in a bottle of spirits?
An article in Food & Wine highlighted a crisis in craft distilleries in the USA. I think there's a lot of overlap between that crisis and what so many of these families in rural Mexico are experiencing — the discomfort of trying to preserve something that's art-focused in a world that’s more commodity-focused. But is the market even built for that? We try to suss it out in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jordan Tepper of Apologue Spirited Liqueurs with insights from Morten LJ Koch of Mezcal Chulele.
I Know Art When I Drink It
Chava spends a lot of time talking with me about the differences in how artisans are treated than artists. But it’s usually while I’m driving 90mph on Mexican toll roads, so I just nod and watch for cars coming at me. In this episode of Agave Road Trip, he forces me to pay attention to the conversation … which also includes an interview with and music by maestro mezcalero Temo Garcia and the International Congress of Peanuts.