What Exactly is Artisanal about Mezcal Artesenal?

In 2020, 86% of all mezcal was classified as “artesenal.” Twelve percent was just straight-up “mezcal,” so … made in a more industrial way. And only 2% was classified as “ancestral.” So is “artesenal” as artisanal as the name suggests? And who knows what that word even means? Chava gets quizzed on the mezcal NOM in this episode of Agave Road Trip!