The great rise of industrial Mezcal
I recorded a few weeks ago an episode with Marissa Paragano in which we talked about the 2025 numbers from Comercam. But we got so distracted by overall sales that I forgot to highlight this one very important fact: plain, old Mezcal (in other words, the stuff that can be made industrially) has doubled in one year. Marissa was too busy with her weekly YouTube show, “The TequiLadies,” so Linda Sullivangot tagged in for the conversation!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.
Historically, mezcal is made with steam
Read almost any of those “differences between tequila and mezcal” articles, and they’ll tell you that tequila steams their agave, mezcal roasts it underground. But in the cover to this week’s episode, you can see Chava and me sitting in the skeleton of a century-old boiler at an even older mezcal fabrica in Guanajuato. So when exactly does tradition start? We get the purists hot under the collar in this episode of Agave Road Trip!