De-caf, non-fat Tequila
Eric Kozlik of Modern Bar Cart shared with me an email exchange he’d had with a PR agency, where their selling point for a new Bourbon was that it was made using a "proprietary heirloom corn.” That made me think about Tequilas that are labeled “gluten-free.” Which made Eric think of “non-GMO.” Which made me think about the difference between “still strength” and “cask-strength,” and between casks and barrels. Which led to both of us deciding to stop thinking and start recording — which is usually how we make each episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Eric Kozlik of Modern Bar Cart.
Is the mezcal worm cultural heritage or crass marketing?
If you believe the mezcal geeks, no self-respecting mezcalero would ever adulterate their multi-generational spirits with gusanos or scorpions or any critter of any kind. But I tend to believe history over geeks, and history tells a different story. We share that story in this episode of Agave Road Trip!
Is mezcal pechuga cultural heritage or crass marketing?
One of the things you hear over and over is that pechuga – the mezcal made (often) by adding raw chicken (or turkey or venison or name-your-protein) – is a special spirit made for celebrations. But then you see novelty pechugas, made with bacon or al pastor. So what’s the truth about pechuga? It’s a chicken-or-the-egg episode of Agave Road Trip! The cover for this week’s episode is provided by Eisner Award-winning designer Mark Cox!
You Think Tequila is Better if you Pay More for It
The Distilled Spirits Council of the United States released their 2020/2021 report and … good lord, you people are drinking a lot. But the real news here is, you’re also paying a lot more for what you drink. So does that mean you’re getting better tequila? Or just more expensive tequila? We dissect the numbers in this episode of Agave Road Trip!