But did you really make that Tequila?
Slippery language can lead to misunderstandings. When a brand owner talks about their distillery, their agaves, their producers … maybe they’re just being sloppy. Maybe their claiming ownership. But what’s the impact of those claims?
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.
Palomo Mezcal: It's better not to count
"Before, only white people or gringos used to sell Mezcal, and the consumer was used to only buying it from those people. But now the consumer is changing their mind and saying that I want to buy from the producer. I want to know how it's made. I want to know if they are planting more agaves, or if they are not cutting trees, or what are they doing for the environment. So we have the information here. Not all of it, but maybe enough information to show the people how we do this Mezcal, how we do Palomo." That’s mezcalero Carlos Mendez Blas, owner and producer of Palomo Mezcal. We profile Carlos and Palomo in this episode of Agave Road Show!
Agave Road Show is an advertorial podcast that helps gringx bartenders better understand specific brands of agave spirits. Sometimes other Mexican spirits. Really, whatever they pay us to profile. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.