Mezcal by the numbers
Months ago COMERCAM released the 2024 numbers for Mezcal. But I just finally got around to looking at them. What do they reveal? To me, a lot of questions about the integrity of the numbers!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.
Are we really drinking less?
I see it all over the news, hear it in conversations: we're drinking less. But then I look at the sales numbers from DISCUS and it makes me wonder, are we really drinking less? Or are we just drinking differently? It’s a complex math equation that we try to solve in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Alba Huerta of Julep Houston.