Do consumers really care if mezcal is sustainable? (Sustainability miniseries, part 3 of 3)
This series on sustainability was sparked by all the industry talk about consumers only supporting sustainable mezcals. And the IWSR released a report that supports that notion, claiming that nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or not. But … do they? We get real in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. It’s hosted by Lou Bank and Chava Periban.
Episode Notes
“Sustainability is a huge part of that, too,” says Gilmer. “I do believe consumers are more knowledgeable now.” Research backs this up; according to IWSR, nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or not. To that end, more and more spirits companies are looking at their sourcing, packaging, and give-back options for extra product value-add—and consumers want to hear about it. That quote comes from an article in Seven-fifty Daily — to read the whole article, click here. And to read the IWSR report, click here.