Mezcal by the numbers
Months ago COMERCAM released the 2024 numbers for Mezcal. But I just finally got around to looking at them. What do they reveal? To me, a lot of questions about the integrity of the numbers!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.
Do consumers really care if mezcal is sustainable? (Sustainability miniseries, part 3 of 3)
This series on sustainability was sparked by all the industry talk about consumers only supporting sustainable mezcals. And the IWSR released a report that supports that notion, claiming that nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or not. But … do they? We get real in this episode of Agave Road Trip!
Is anything sustainable? (Sustainability miniseries, part 2 of 3)
Last week we bickered about whether or not mezcal is sustainable. But maybe the bigger and more important question is, is anything sustainable? We get bleak in this episode of Agave Road Trip!
Is mezcal sustainable? (Sustainability miniseries, part 1 of 3)
There’s a lot of industry talk about only supporting sustainable mezcals. But … none of them is sustainable. Or, at least, none of the brands that is being exported is sustainable. How can that be? What does that mean? And how does that inform what you should drink or not drink? Chava and I bicker it out in this episode of Agave Road Trip!
Mezcal is a nine million-liter monster!
VP Pro shared out a story about the “impressive” growth that mezcal has been experiencing for many years. Yet, for all that growth, it’s still just 9 million liters annually. Compared to the 527 million liters of tequila that are produced in Mexico, let alone the 13.5 billion (with a “B”) liters of beer…? It’s a literal drop in the bucket. But could it be on its way to something bigger? How will it get there? And what could that mean for Mexico? We prognosticate and procrastinate in this episode of Agave Road Trip!