How to Start Your Own Mezcal Brand
It seems like we get emails and calls on a monthly basis from someone looking to start their own mezcal brand. So here’s an episode of Agave Road Trip that helps point them in the right direction … and maybe helps gringo bartenders think about what they could ask that next brand representative who walks in offering “the best mezcal in the world.”
Agave Road Trip is a podcast that helps gringo bartenders better understand agave, agave spirits, and rural Mexico. It’s hosted by Lou Bank and Chava Periban.
Episode notes
The eloquent Benjamin J. Scott is co-founder of Mal Bien and importer of Lalocura and NETA. His Agave Mixtape is the most mispronounced spirits-by-mail project in the USA.
