How to Start Your Own Mezcal Brand
It seems like we get emails and calls on a monthly basis from someone looking to start their own mezcal brand. So here’s an episode of Agave Road Trip that helps point them in the right direction … and maybe helps gringo bartenders think about what they could ask that next brand representative who walks in offering “the best mezcal in the world.”
You Can't Judge a Mezcal by its Bottle
Your friend’s been to Oaxaca, came back with a plastic water bottle of a heritage agave spirit. The only label is your friend’s chicken-scrawl on a piece of green carpenter’s tape. And you love that bottle. So when you see a new mezcal come to market in a fancy bottle, you think, Well, that can’t be good. Or … can it? We talk packaging in this episode of Agave Road Trip!
The Best Mezcal is the Most Highly Awarded Mezcal
What does it mean, that this mezcal won double gold in San Francisco? What does it mean to you, to your bar, and to your customers? What does it *not* mean? We talk spirits competitions in this episode of Agave Road Trip!