Why don’t more mezcaleros own their brands?
Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto.
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Episode Notes
Thanks to Shawn Miller of PKGD for this week’s quote!
Shout outs to Lucy Pistolas Mezcal, Mezcal Villasuso, Rezpiral, Lalocura, and Mezcal Ultramundo!
CORRECTION! We got something wrong in this episode - we stated that Mezcal Villasuso was co-owned by the brand’s USA-based importer. In fact, Mezcal Villasuso is entirely owned by family that produces it! Which we love!