The problem with the InsideHook article about 2023 Tequila sales
A couple weeks ago, I threw the Washington Post under the bus for failing to recognize that food journalism is — or should be — journalism. This week I throw myself under the bus for an article I wrote for InsideHook. Not because it fails as journalism — I’ll let someone else make that claim. But because I think it misses the most relevant point about the story of Tequila sales in the USA in 2023. And I attempt to rectify that here, in this mea culpa episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Arturo Lamas of Lost Lore Tequila.
Looking for Ancestral Agave Syrup? Click here for the sweet life!
Episode Notes
Here’s my article: “The Tequila Market Is Doing Just Fine,” InsideHook, February 7, 2024.
Check out Arturo’s projects: Lost Lore Tequila and Soundgrowler Brewing! Check out his family’s brand, Mezcal Casa Huitzila, from Zacatecas!
Here’s the article article that, for me, fails to rise to the level of journalism: “The plants used to make the world’s best mezcal are disappearing,” Washington Post, January 23, 2024.
Here’s the episode of “Agave Road Trip” that explains how the Washington Post article fails: “The problem with the Washington Post article about Mezcal,” February 1, 2024.
Here’s an Instagram video of a baby rhino.