Gringx bartenders can save biodiversity
In my consumer-focused tastings, I tell attendees that one of the big things I hope they walk away with is, they can lead a more delicious life and support a more sustainable ecosystem if they start drinking more than just Blue Weber processed in Jalisco and Espadin processed in Oaxaca – that’s literally 99% of what they drink now, and if they instead drink one of those two eight times out of ten instead of, rounded up, ten times out of ten, they’ll be helping to turn the ship away from the monoculture trajectory. And I ask them to ask their bartenders if they have an agave spirit that isn’t one of those two, so the bartender ask their beverage director to get something different. But … what if we could get the gringx bartenders to make that argument themselves? What suggestions can they make to put the agave spirits industry on a healthier trajectory?
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.
The CRT is no longer the sole certifier for Tequila
Back in October 2023, I recorded an episode with Khrys Maxwell titled “The CRT loses their Tequila monopoly.” This was based on a court decision, and I said in that episode that we were just a few weeks away from a second body being allowed to certify Tequila. Well, some 18 months later, and we’re now here. So … what does this mean?
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.
The problem with the InsideHook article about 2023 Tequila sales
A couple weeks ago, I threw the Washington Post under the bus for failing to recognize that food journalism is — or should be — journalism. This week I throw myself under the bus for an article I wrote for InsideHook. Not because it fails as journalism — I’ll let someone else make that claim. But because I think it misses the most relevant point about the story of Tequila sales in the USA in 2023. And I attempt to rectify that here, in this mea culpa episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Arturo Lamas of Lost Lore Tequila.
The CRT loses their Tequila monopoly
Back in May 2021, Chava and I recorded an episode titled “The Birth and Death of the CRM.” Alberto Esteban Marina, former Director General of the NOMs for the Mexican government, had provided us with court papers that documented the end of the CRM’s monopoly on certifying Mezcal. Now Alberto’s come back to me with two court decisions documenting the end of the CRT’s monopoly on certifying Tequila. What does that mean for Tequila producers? What does it mean for Tequila drinkers? And what does it mean for Khrys Maxwell, Director of Tequila and Agave Distillates at Museum of Distilled Spirits, who has agreed to put himself in the line of fire with me by recording this episode of Agave Road Trip with me? You’ll have to listen to find out!